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The location in the ancient town of Rethymno, set apart from the hustle and bustle directly on a vast, stunning Blue Flag beach with its own changing cabins, showers and sun beds.
The indisputable luxury that comes with staying at this indulgent hotel, with all the pampering extras and exclusive star treatment.
The sophisticated, white chic that takes simplicity to stylish new heights with its clean lines and colours that maximise the dazzling bright light and vivid blue sea.
The many restaurants and bars to choose from, each delightful in their own way - from the elegant White Club Restaurant almost submerged in the water surrounding its terrace, to the fresh and funky Island Bar with its night-time Djs to liven the atmosphere with a few tunes.
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Grecotel LUXME White ★★★★★
A chic fairytale retreat on the heavenly white coast of Crete.
By Rhona Pearce, VeryChic correspondent
Greece is an indisputable paradise on earth and within it there are many hidden heavens on islands tucked away in a vast, glittering blue sea. The largest of its islands is Crete and with it comes an extraordinarily rich and impressive heritage of ancient history, tradition and beauty. By the gorgeous old city of Rethymno, set on a dazzling expanse of sand, is the Grecotel LUXME White, an elegant, deluxe retreat with an ecological, grounded tone that has long been a jewel in Crete's crown.
Oh to have my feet touch those silky, impossibly soft sands again and to slip into that azure, crystal clear water, diving my head under its temperate surface to cool off from the brilliant sun that glitters gloriously on all it touches. Our plane lands with a bump and I am nudged out of my reverie to find my daydream is shortly to become a reality. We have arrived! My partner squeezes my hand, as excited as I am, and we step off the plane in search of that slice of paradise we have been longing for. Our quest has brought us to the ancient and beautiful town of Rethymno, by which lies a spectacular hotel that seems to promise all the relaxed joy of living the Greeks are so talented at, as well as an infinity of luxurious pleasures to make our stay as pampered and perfectly heavenly as possible. This is what we are hoping for and this is what we get.
We are received with frank friendliness and shown to our room, which is like stepping into a modern day, chic fairytale. In fact I am momentarily worried that we have been shown to a family suite rather than a double room and that we are about to be swiftly taken out again and relocated somewhere far less fabulous. But no, this is the humbler room and I can only imagine what the suites or villas must be like! For we have it all. Mod-cons including tea and coffee facilities as well as snazzy flat screen TV with satellite, two balconies looking out over the sea, floor to ceiling windows that let all the magnificence of our surroundings in, as sunlight floods the huge, airy space and the most marvellous bathroom! With walk-in shower and bath, as well as cosy dressing gowns and slippers, we also have yet more stunning vistas from here. Everywhere you look that sea is winking at you and calling you out to play.
It's irresistible and, grabbing beach bags, we head out to explore the hotel as we wind our way to the that enticing stretch of sand. On the way we pause to accept our welcome drinks and book a table for that evening at the White Restaurant, which is set on an incredible terrace, surrounded by silky water and promises to be the perfect place to wind up watching the sunset over freshly grilled prawns and fresh white wine. We are wowed by the garden, the outdoor theatre and cinema, the infinite array of thoughtful services and above all that earthy, natural ambiance that has me joyfully leaving my shoes behind in our room and walking barefoot almost everywhere we go from the first day on! Then at last we reach the beach. Diamonds dance on the water as we slip into our swimwear in the handy changing cabins and head out hand in hand to the gently lapping waves that beckon us on. As we swim out, we turn to see it in all its splendour, our stunning hotel and perfect retreat of relaxation, joyful abandon and pure well-being on this small piece of utopia that we have found for ourselves.
We are received with frank friendliness and shown to our room, which is like stepping into a modern day, chic fairytale. In fact I am momentarily worried that we have been shown to a family suite rather than a double room and that we are about to be swiftly taken out again and relocated somewhere far less fabulous. But no, this is the humbler room and I can only imagine what the suites or villas must be like! For we have it all. Mod-cons including tea and coffee facilities as well as snazzy flat screen TV with satellite, two balconies looking out over the sea, floor to ceiling windows that let all the magnificence of our surroundings in, as sunlight floods the huge, airy space and the most marvellous bathroom! With walk-in shower and bath, as well as cosy dressing gowns and slippers, we also have yet more stunning vistas from here. Everywhere you look that sea is winking at you and calling you out to play.
It's irresistible and, grabbing beach bags, we head out to explore the hotel as we wind our way to the that enticing stretch of sand. On the way we pause to accept our welcome drinks and book a table for that evening at the White Restaurant, which is set on an incredible terrace, surrounded by silky water and promises to be the perfect place to wind up watching the sunset over freshly grilled prawns and fresh white wine. We are wowed by the garden, the outdoor theatre and cinema, the infinite array of thoughtful services and above all that earthy, natural ambiance that has me joyfully leaving my shoes behind in our room and walking barefoot almost everywhere we go from the first day on! Then at last we reach the beach. Diamonds dance on the water as we slip into our swimwear in the handy changing cabins and head out hand in hand to the gently lapping waves that beckon us on. As we swim out, we turn to see it in all its splendour, our stunning hotel and perfect retreat of relaxation, joyful abandon and pure well-being on this small piece of utopia that we have found for ourselves.
Open Plan Suite with sea view
Maximum ocupancy: 2 adults and 1 baby
- - 37 m²
- - 1 king size bed or 2 single beds and 1 single bed
- - Room with: 8m² private balcony with sea view, large bay window, safe, heating/air conditioning, desk, telephone, television with satellite channels, minibar, wake-up service, alarm clock, Wi-Fi
- - Bathroom with: shower, toilet, hairdryer, slippers and bathrobes, complimentary toiletries
Suite Junior LUXME with sea view
Maximum occupancy: 2 adults, 1 child and 1 baby / 1 adult, 2 children and 1 baby
- - 40 m²
- - 1 king size bed and 1 sofa bed
- - Room with: balcony with sea view, safe, heating/air conditioning, desk, telephone, television with satellite channels, minibar, wake-up service, alarm clock, Wi-Fi, mini-bar
- - Bathroom with: shower, toilet, hairdryer, slippers and bathrobes, complimentary toiletries
White Family Suite with sea view
Maximum occupancy: 2 adults, 1 child and 1 baby / 1 adult, 2 children and 1 baby
- - 50 m²
- - 1 large double bed and 2 sofa beds
- - Suite with: 2 balconies or terraces with sea view, safe, heating/air conditioning, desk, telephone, television with satellite channels, minibar, wake-up service, alarm clock, Wi-Fi, mini-bar
- - Bathroom with: shower, toilet, hairdryer, slippers and bathrobes, complimentary toiletries
24-hour reception
Check in from 3pm and check out by 11am
263 rooms & suites (non smoking - smoking accommodation is available on request)
Wi-Fi available for free in rooms, suites, and common areas of the hotel- 5 restaurants:
Lobsteria: seafood
Open from 7pm-10pm in season – reservation required
Ventanas Il Mar: Mediterranean buffet
Open from 7am-10.30am for breakfast, 12.30pm-2.30pm for lunch and 6.30pm-9.30pm for dinner
The White: gourmet restaurant by reservation (dinners) – adults only, over 18
Open from 7pm-11pm for dinner
Fico d'India: Italian à la carte cuisine by reservation
Open from 8.30am-11am for breakfast, 12.30pm-5pm for lunch and 7pm-11pm for dinner
Tavernaki: Greek cuisine
Open from 12.30pm-5pm for lunch and 7pm-11pm for dinner
Open from 1pm-5pm in high season for lunch
Asia White: Asian cuisine
Agreco
Menus for specific dietary requirements available upon request and hotel confirmation - The LUXME All Inclusive package includes:
Breakfast and lunch (at Ventanas Il Mar, Tavernaki, Fico d’India restaurants)
Dinner (at The White, Ventanas Il Mar, Tavernaki, Fico d’India, Asia White restaurants)
Snacks, pastries and chocolates, unlimited drinks at the hotel’s 6 bars
The LUXME package is valid in all available restaurants and bars and does not apply to meals in rooms or suites.
Prior reservations are required for all available restaurants.
Restaurants may be unavailable on special occasions.
The LUXME package ends at 5pm on the day of departure.
Dress code: Casual attire in all restaurants and bars at all times. 
Bars:
• Sunset Lounge Bar
• "Long" Beach Bar
• Fico D'india - All Day Espresso Bar
• 2 Wine cellars
Snacks, pastries and chocolates, unlimited drinks in the hotel bars
Hippies Wellness spa: hammam, sauna, treatments, massages, beauty centre - for a surcharge
Open Monday to Saturday from 10am-6pm
Treatment menu available from the hotel reception - booking required
Gym with Technogym equipment
Sea water pools :
1 main pool (heated in April & October), 1 Family Activity Pool, 1 kids pool (heated in April & October)
Drinks & Snacks at the Family Activity Pool Area
Towels provided
Hotel located on the beach
Kids Club:
• GrecoBaby (ages 0-3)
• GrecoKids (ages 4-6)
• GrecoJuniors (ages 7-12)
• GrecoTeens (ages 13+)
Activities: fitness, yoga, aquagym, stretching, snorkelling, ping pong, bike rides, horse riding nearby, scuba diving, water skiing, banana boat, parachute jumping, shows, live music, children's karaoke, local cooking classes
Surcharge for certain activities - more information from hotel reception
Complimentary private parking available
The establishment does not provide disabled and limited mobility access
Pets are not permitted in the establishment
- Simply walk through the old town and soak up that wonderful, vibrant atmosphere, discover a cosy taverna or dangle your legs over the pier as you count the stars. It is the simple act of being here and becoming a part of its picturesque comings and goings that is so special.
- Soak up some of the fascinating culture and folklore at The Historical and Folklore Museum, which in itself is housed in a beautiful 17th Century Venetian building that is well worth a visit.
Emmanouil Vernardou 28, Rethimno 741 00 - If on a historical tour in town then it's also worthwhile taking a trip through the ages at the local archaeological museum, which houses a chronological litany of ancient and curious objects dating all the way back to the Neolithic age.
Chimarras, Rethimno 741 00. - Head out of town to see the beautiful Arkadi Monastery with its baroque Renaissance influences, set high on a plateau with a thick fortress wall. It played a historical role in protecting Cretan women and children during the revolt against the Ottoman rule in the 17th Century and to this day it resonates with a sense of infallible safety and serenity.
Grecotel LUXME White ★★★★★
P.O. Box 27
74100
Rethymno
Greece
The Grecotel LUXME White ***** is located on Rethymno beach, on the island of Crete.
BY PLANE
Heraklion International Airport, “Nikos Kazantzakis” (HER), Crete's main airport, sits around 5 km / 3 mi east of Heraklion on the central northern coast. It is around 73 km / 45 mi (1 hour) drive from the hotel.
The airport receives flights from a large number of cities across Europe, including the UK. Many flights operate in the summer seaon, otherwise it may be required to fly indirect via Athens.
Exceptional
9/10
Location
8.2/10
Common areas
9.4/10
Rooms
9/10
Service
9.2/10
Restaurant
9.3/10
- Health & travel rules for Greece:
There are no longer any health restrictions in place, or travel restrictions into or between EU countries, relating to Covid-19. This is subject to change, so we recommend checking your own government's travel advice prior to departure. - 1 or 5 nights minimum stay according to the dates chosen at the time of booking
- Local tourist taxes of €15 per room or suite, per night (to be paid directly to the hotel)
Sorry, there is no available date for your selection.
Book online or call us
From Monday to Friday from 9 a.m. to 7 p.m. and on Saturdays, Sundays and French bank holidays from 9 a.m. to 6 p.m.
Cancel up to 7 days before arrival, without need for justification, and receive a voucher to spend on a subsequent booking.
The voucher excludes the booking fee and any optional insurance, transport, or activities contracted at the time of booking, along with a 20€ cancellation fee applied on all bookings under €500, or a 50€ cancellation fee applied on all bookings exceeding 500€. The voucher is non-expiring and valid on the entire VeryChic website.