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The hotel’s location in a calm area just outside Prague’s old town
The intimate atmosphere of a boutique hotel with just 37 rooms
Staying in an elegant, classic 19th century building
The chic and modern interior design by Jestico & Whiles
Pure White ★★★★
Soothing modern style on the edge of Prague’s historic centre.
By Edward Fairbairn, VeryChic correspondent
Near the hotel, a commemorative plaque on Albertov Street bears the words: “Who if not us? When if not now?” It is a slogan of the Velvet Revolution which put a swift end to 41 years of Communist rule in 1989. Just as well for us curious tourists! The revolution revealed to the world the cultural, architectural and beer-soaked pearl that is one of the continent’s most fascinating and picturesque cities. In the spirit of that 15 year-old slogan, we asked ourselves “when if not now?” and “who if not us?” and booked ourselves a city break in the Czech capital. We could also ask ourselves “where if not the Pure White”, one of the city’s most stylish yet relaxing hotels, in a quiet neighbourhood near the heart of the city.
Chic idea: to make the most of your time in Prague, book your tickets in advance for a wide range of activities, here.
The concept of the Pure White hotel is straightforward: a great, quiet location, within comfortable walking distance of the Old Town; beautiful contemporary design by Jestico & Whiles, a prestigious firm whose expert touch makes for a chic and stylish hotel; and incredible comfort, with spacious rooms providing a peaceful retreat from the city centre and bedecked with all the modern conveniences. In this hotel, VeryChic has unearthed a real gem, where ‘simple but effective’ means ‘luxurious, sleek and sophisticated’.
No prizes for guessing the main component of the colour scheme at the Pure White, but the airy and refreshing whites are expertly complemented by bright colours or slick black details in all the right places. As you enter through the door of the elegant traditional 19th century façade, you’re met with an inviting lobby where you are warmly welcomed and directed to you room, up a spectacular spiral staircase with exposed brick walls.
The Executive Room easily lives up to the timeless beauty of the exterior and the cutting-edge style of the rest of the hotel. Your room will be brought to life by a daring splash of colour – ours included a bold, luminous lime green, which was used sparingly enough so as not to be garish, highlighting the precision of the meticulous design. It added a welcome touch of fun, as did the unusually shaped blocks drifting down the wall behind the bed, resembling a giant game of Tetris. A plush, comfortable bed and window overlooking the peaceful street completed the look.
As you step out into the sleepy atmosphere of the area’s quiet streets, you could be forgiven for thinking that you were way out of town in the suburbs. Far from it, however, this is merely a bubble of calm within walking distance of the city centre, with its dizzying array of historic churches, pretty squares, grand palaces, wacky sculptures and gothic bridges. In just fifteen minutes, you will be gazing around in awe in the emblematic Wenceslas Square.
As evening falls, you may wish to rest your weary legs, with its proximity to the metro you’ll be unwinding back at the Pure White in no time. Be sure to make time for an aperitif at the swish hotel bar, before heading back out for dinner and perhaps a moonlit stroll along the Vltava River.
No prizes for guessing the main component of the colour scheme at the Pure White, but the airy and refreshing whites are expertly complemented by bright colours or slick black details in all the right places. As you enter through the door of the elegant traditional 19th century façade, you’re met with an inviting lobby where you are warmly welcomed and directed to you room, up a spectacular spiral staircase with exposed brick walls.
The Executive Room easily lives up to the timeless beauty of the exterior and the cutting-edge style of the rest of the hotel. Your room will be brought to life by a daring splash of colour – ours included a bold, luminous lime green, which was used sparingly enough so as not to be garish, highlighting the precision of the meticulous design. It added a welcome touch of fun, as did the unusually shaped blocks drifting down the wall behind the bed, resembling a giant game of Tetris. A plush, comfortable bed and window overlooking the peaceful street completed the look.
As you step out into the sleepy atmosphere of the area’s quiet streets, you could be forgiven for thinking that you were way out of town in the suburbs. Far from it, however, this is merely a bubble of calm within walking distance of the city centre, with its dizzying array of historic churches, pretty squares, grand palaces, wacky sculptures and gothic bridges. In just fifteen minutes, you will be gazing around in awe in the emblematic Wenceslas Square.
As evening falls, you may wish to rest your weary legs, with its proximity to the metro you’ll be unwinding back at the Pure White in no time. Be sure to make time for an aperitif at the swish hotel bar, before heading back out for dinner and perhaps a moonlit stroll along the Vltava River.
Executive Room
Stay in an Executive Room for 2 people
- - Surface area: 20 m2
- - Bed type(s): 1 queen size bed or 2 single beds
- - Bathroom with: bath or shower, toilet, hair dryer, complimentary toiletries
- - Bedroom with: air conditioning, heating, safe, flat screen TV with satellite channels, desk, lounge area, telephone, coffee & tea facilities, mini bar, fridge, wake-up service / alarm clock
24-hour reception
37 rooms (non-smoking)
Wi-Fi available for free in the rooms and common areas of the hotel
Breakfast room (open from 7am-10am)
Lobby Bar
Parking available at a rate of 20€ per night (prior reservation required)
The establishment does not provide disabled and limited mobility access
Pets are not permitted in the establishment
- Enjoy an exotic twist on Czech cuisine at V Zátiší, an elegant restaurant which combines local favourites with exquisite Indian cooking.
www.vzatisi.cz - Stop for a coffee break at the spectacular Grand Café Orient in the House of the Black Madonna, perhaps one of the world’s only cubist cafés.
www.grandcafeorient.cz/index.php?lang=en - Catch a concert or an exhibition and enjoy the opulent Art Nouveau architecture of the Municipal House, which also houses a gallery, restaurants and boutiques.
www.obecnidum.cz/en - If you are looking to buy souvenirs for foodie friends (or yourself!), do not miss Čokoláda, the best chocolate shop in town. Sample some of their delicious flavours in the store and do not leave without getting some hot chocolate! 8 Husova.
Pure White ★★★★
Koubkova 12
12000
Prague
Czech Republic
Located in a renovated historical building, the Pure White **** Hotel sits in the heart of Prague, close to the Botanical Garden, in a lively neighbourhood with many restaurants and bars.
BY PLANE
The city is served by Václav Havel Airport Prague (PRG), located around 10 km / 6 mi west of the city centre.
It is fairly well served, and receives flights from most captials and a number of other major cities across Europe. The airport serves as a hub for Czech Airlines, and also as a base for SmartWings, Wizz Air, and Ryanair.
HOW TO GET FROM THE AIRPORT TO THE HOTEL
- By Taxi: You can take a taxi (AAA taxi company) from the airport to go directly to the hotel. The journey takes 30 minutes and costs approximately 40€ (around £28).
- By Bus/Metro: From Terminal 1 at the airport, take bus 119 to the NADRAZI VELESLAVIN stop. From here take the subway (green line) to MUZEUM and change to the red line. Take the subway to the IP PAVLOVA stop and exit the subway. Turn right and walk along Lublanska street for 300 meters. Turn left and walk along Koubkova street until you reach the hotel.
ACTIVITIES
We recommend that you book activities online in advance in order to make the most of your time in Prague.
- Traditional Czech evening with dinner: Discover traditional Czech folklore, beer, wine & a traditional dinner.
- Visit Prague Castle: Bus transport, guided walking tour & castle entry.
- Visit Terezin Concentration Camp: Bus transport & entrance to Terezin camp, monument, small fortress & Ghetto Museum.
Very good
8.2/10
Location
7.6/10
Common areas
8.6/10
Rooms
8.2/10
Service
8.6/10
Restaurant
6.9/10
- Payment terms: the total amount of your stay will be debited upon booking. If you have any questions, please contact VeryChic Customer Services
- Local tourist taxes are not included in the VeryChic prices: 0.90€ per person, per night
- Baby cot (ages 0-2), additional child bed (ages 2-12) or additional adult bed (ages 12+) available at a rate of 20€ per night on request and with confirmation from the hotel
- It is possible to add both a baby cot and an additional child bed on request and with confirmation from the hotel
- Menus adapted for special dietary requirements are available on request and with confirmation from the hotel
- Check in from 3pm & check out by 11am
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Book online or call us
From Monday to Friday from 9 a.m. to 7 p.m. and on Saturdays, Sundays and French bank holidays from 9 a.m. to 6 p.m.