Pharrell Williams, the man who will forever be synonymous with being ‘happy’, is one half of a duo ownership at this new Miami hotel, and declares it: “Good energy, good vibrations, good space, and, of course, a good time.” Everything about The Goodtime Hotel, Miami Beach is designed to not only offer the height of comfort and luxury, but to make you smile. Playful and quirky whilst remaining utterly stylish, it’s impossible to stay here and not have a good time – in fact, you may even have the best time.
It’s obvious from the moment you arrive at The Goodtime Hotel, that the concept here has been fully thought out. And that concept is quite simply: fun, happiness…good times. The design draws from the neighbourhood’s famous Art Deco elements, while remaining resolutely modern and devoid of kitsch. It brings in recognisable patterns and perfectly paired pastel colours, while ensuring a clean, contemporary look. They haven’t shied away from silliness though, hoping that certain elements will bring out childhood memories and enjoyment in guests.
In rooms, for example, cheeky touches include custom draperies featuring whimsically drawn faces by Fulk; rotary phones in the thematic shades of candy pink and green; leopard-print bathrobes that guests are encouraged to wear outside the rooms. In the hallways, lattice-print carpets even feature mock wet footprints to recall those happy, youthful days of trailing the beach back home with you.
In the spirit of fun and laughter, plenty of sociable, communal areas are on offer no matter what mood you may be in. Relax on the cafe terrace or in the cosy library, swim up to the bar accompanied by live music or walk five minutes to the beach club for chilled party vibes. Strawberry Moon, the hotel’s restaurant that morphs from intimate inside space to sprawling outdoor terrace, aims to capture that quintessential Miami blend of the happy, the hedonistic and the healthy. The best of Miami – and a whole lotta good times – are all yours for the taking at the four-star The Goodtime Hotel, Miami Beach.