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Welcome to the heart of London, in a neighbourhood as iconic as it is alive. Today’s spotlight is on the Assembly Leicester Square, a bold expression of urban style with zero compromise. Think sleek design, unbeatable location and an energy that mirrors the city itself. It’s the perfect base for those who want to dive into London on foot and in full. You're just steps from the theatres of the West End, the buzz of Chinatown and the lively streets of Soho. This is a smart, vibrant spot that captures the spirit of the capital, simple, savvy and full of character.
A clever and savvy spot, that’s how you could describe the Assembly Leicester Square, the perfect base for exploring central London at your own pace. Straddling the line between lifestyle hotel and urban hangout, this place focuses on doing the essentials well, set against a backdrop that’s pop, minimalist and colourful. Compact and thoughtfully designed, the rooms are perfect for a city break whether you’re travelling solo or as a pair. No unnecessary frills, just comfort, calm, light and above all, a prime location.
When it comes to atmosphere, everything happens at the rooftop bar, where you can raise a glass as the sun sets over the city rooftops. The staff are young, friendly and efficient. You’re just three minutes from Covent Garden, the British Museum or a show on Shaftesbury Avenue. In short, it’s the London you love, sparkling, straightforward and right at your fingertips.
Maximum occupancy: 2 people

Assembly Leicester Square
27 - 31 Charing Cross Rd, Londres WC2H 0LS
London
United Kingdom
The Assembly Leicester Square enjoys a central location on Charing Cross Road in London, just 300 metres from Trafalgar Square and a few minutes’ walk from Covent Garden
Required documents:
• Valid passport
• Paid Electronic Travel Authorisation (ETA) for each traveller, valid for 2 years or until passport expiry (processing time: approximately 3 working days) available here
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• Entry requirements according to the country of destination or transit (passport, tourist card, visa or other mandatory documents) are the responsibility of the client. We recommend checking this information based on your nationality and personal situation up to the day of departure
• First and last names provided at the time of booking must match exactly those on the documents used for travel
6 airports near the hotel:
London City Airport – 14 km
London Heathrow Airport – 29 km
London Luton Airport – 55 km
London Stansted Airport – 64 km
London Southend Airport – 68 km
London Gatwick Airport – 83 km
From Monday to Friday from 9 a.m. to 7 p.m. and on Saturdays, Sundays and French bank holidays from 9 a.m. to 6 p.m.
Local call charges may apply.